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YOUR

PLAYBOOK

New evidence & proven methods to get more people to sign up, show up and sign up again.

APPLYING BEHAVIOUR INSIGHTS & DESIGN THINKING METHODS

TO YOUR EXPERIENCES.

2020

GLOBAL DESIGN

CHALLENGE FINALIST

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THE PROCESS?

The Playbook provides a process to achieve the results you need to have.

  • 3 simple steps

  • 9 essential elements

  • 3 options

THE PLAYBOOK

3 Options

There are 3 ways you can access the Playbook:

  1. ADVISORY CONSULTANCY - we use the Playbook to design (or re-design) your events & program 

  2. FACILITATED SESSIONS - we work through the Playbook with you and your team.

  3. MASTERCLASSES - we step through the Playbook and you become a Experience Designer 

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ADVISORY

CONSULTANCY

We provide you with the Strategy and Plan to deliver your

events, programs & sessions.

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FACILITATED SESSSIONS

We work through the Playbook with you and your team.

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MASTERCLASSES

we step through the Playbook and you become a Experience Designer.

THE PLAYBOOK

3 simple steps

OUR PLAYBOOKS

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THE ELEMENTS

9 essential elements

01

PEOPLE

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INFLUENCING PEOPLE

YOUR

PARTICIPANTS

FANS, MEMBERS

PARTNERS

02

PROVIDERS

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 PROVIDING EXPERIENCES

YOU & YOUR

TEAM, STAFF, VOLUNTEERS,

PROVIDERS

03

INTERACTIONS

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PEOPLE & PROVIDERS

YOU & YOUR PEOPLE

COMING TOGETHER

04

JOURNEYS

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JOURNEYS OF ASPIRATION

MILESTONES

The Influence of Time

MOMENTS

05

EXPERIENCES

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EXPERIENCES OF VALUE

ASPIRATIONAL

MEANINGFUL

FUNCTIONAL

The Influence of Experiences

06

PLACES

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MODES OF INTERACTION

PHYSICAL

ONLINE

The Influence of Places

07

STAKEHOLDERS

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THE INPUTS

INTERNAL

+

EXTERNAL

The Influence of Collaboration

08

RESOURCES

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THE RESOURCES

The Influence of Capabilities

PEOPLE

MONEY

TIME

09

VALUE

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THE REWARDS

The Value of Experiences

PEOPLE

EXPERIENCES

ORGANISATIONS

INSPIRED

THE XD LAB

We are on a mission to evolve the influence of our experiences.

There are 3 current initiatives you can join us on:

  • THE PULSE - EXPERIENCE DESIGN RESEARCH STUDY

  • THE EVENT SHOW - EXPERIENCE DESIGN SESSIONS

  • THE MOVEMENT - EXPERIENTIAL LEARNING EXPERIENCES

“Such a valuable process - thank you.”

LAURA J.