A quick intro to what will follow! What this is, and how it is valuable to you!

WHAT IS THE VALUE OF ‘SPORT EXPERIENCE DESIGN? Ultimately in sport – it is the EXPERIENCE that you provide - that will matter the most. Sport or activities are what we offer, Events, Programs, Sessions and Workouts are what we create, but the EXPERIENCES are what people value. And ultimately, the experience you provide will matter the most. It is what people want, an experience is what they expect, and what they will judge you on. This is a new way of working. Our world has changed, so we need new ways of designing and delivering your active sport sessions, events, and programs. Bringing innovative approaches like Design Thinking and Behavioural Psychology to your participation experiences, and the ways of working that are starting to dominate in the leaders of sport. Why do this? We want to help you meet all the new expectations, for you to create a new experience, to have the influence you want, and the success you deserve. To get more people to sign up, show up, and share your experience. So please join Us! .... After 25 years of working with the worlds leading sports organisations and brands, and 10 years running an international sports agency, I'm now helping people like you have more success. 8 WEEKS SHORT LESSONS GIVING YOU ACCESS TO ‘THE 9 ESSENTIAL ELEMENTS OF INFLUENCE’ So some on this journey and you will walk away as an 'sport experience designer', Allowing you to design more influential experiences, and enabling you to have more influence in your career. IT'S ALL HERE FOR YOU. We've taken the most innovative approaches from the world of sports- and the leading thinking from other world's - and translated for you to use in your work. Giving you the opportunity to lead the way, to take on a new journey in the design and delivery of your sports experiences. Let's go! PLUS You can download the Playbook workbook here… https://www.sportexperiencedesign.com/influential-info And my latest eBook – ‘The 2021 Sport Experience Design Game Plan’ for free as part of this course. AND… lets talk more!? For a free Discovery call, on advisory services, team workshops or more SXD resources and ideas… please jump into sportexperiencedesign.com & email me at andrew @experiencedesign.global 3 OUR OPPORTUNITY – THE INFLUENCE OF EXPERIENCES – IN OUR LIVES Some questions for you to ask and answer with your team…. Can you recall some sport-related experiences which have stood out in your life? Did they influence the way you feel about something? Did it influence what you think about something Did it influence some of the things that you did then? Has it influenced some of the things your doing now? Your interests? Your career? Your beliefs? Your lifestyle? 4 PLAYING A NEW GAME - CREATING 'INFLUENTIAL EXPERIENCES' Some questions for you to ask and answer with your team…. What is your goal with your events and activities or sessions? What is the purpose of you creating these experiences? What do you see is your biggest opportunity? How satisfied are people with the experiences you offer? How much does that determine how successful your event is seen to be? Or if it a new event, program or session, how much will the quality of the experience effect how successful you are? What are the measures of success? Who else will be affected by how successful, and how influential your experience is? PLUS You can download the Playbook workbook here… https://www.sportexperiencedesign.com/influential-info And my latest eBook – ‘The 2021 Sport Experience Design Game Plan’ for free as part of this course. AND… lets talk more!? For a free Discovery call, on advisory services, team workshops or more SXD resources and ideas… please jump into sportexperiencedesign.com & email me at andrew @experiencedesign.global Some questions for you to ask and answer with your team….

6 SPORT EXPERIENCE DESIGNING Introducing... Sport Experience Design! 7 WHAT IS ‘SPORT EXPERIENCE DESIGN’? Some questions for you to ask and answer with your team…. What is Sport Experience Design? For you, and it may be valuable to ask these with your team! What is your intention with your Experiences? What influence do you want to have? What influence do you need to have? What do you need to make people aware of? What do you want people to do? What do you want them to Sign Up for? Show Up to? Share? Do you need people to Show up again? What do you want them to think and feel? What do you want them to say about you? 8 SPORT EXPERIENCE DESIGN PRINCIPLES What People do you need to focus on? Or want to focus on? Your audiences? Your team and stakeholders? Before we work on the Purpose of your Experiences, what is your Purpose? Why do you work in sport or the ‘active world’? And what Purpose can you achieve with the experiences that you provide? What Partners, what People, Stakeholders are most important and valuable for you to be collaborate with? Those close to you, and those less connected to you. Who might provide value in designing your experiences? What Positive Influence are you having with your experiences? What positive impact can you have? What types of value are you providing to people? At an individual level, at a functional, emotional and social measures? At an organisational level, strategically, commercially? To the wider world, at a community level, for society, on a economic, and environmental level? What positive influence are you having? What influence could you have?? 9 THE SPORT EXPERIENCE DESIGN PROCESS - 3 STEPS Do you have a process for the design of your experiences? Is it worth developing this further? Think about some of the steps, and cycles that are going to give you the most momentum, and make the most of your knowledge and creativity. Can you take some time to do some divergent, creative thinking. Can you use some more robust evidence, and relevant experiences to design your event experience? Can you refine your process to ensure you are converging on some specific plans, and testing these decisions, to learn from them and evolve them further? The following steps will give you some ideas on how to do this. 10 THE 9 ESSENTIAL ELEMENTS What are the main types of experiences, the activities and interactions that your event or sessions provide? Who are the main groups of People that are involved? What are the key Milestones and Moments across your experience? In the campaign before, and the actual event itself, and after the event, leading to the next event? What are the main places you interact with your audience? The physical locations, and the online platforms, the channels and modes of interaction that you have with your audience? PLUS You can download the Playbook workbook here… https://www.sportexperiencedesign.com/influential-info And my latest eBook – ‘The 2021 Sport Experience Design Game Plan’ for free as part of this course. AND… lets talk more!? For a free Discovery call, on advisory services, team workshops or more SXD resources and ideas… please jump into sportexperiencedesign.com & email me at andrew @experiencedesign.global

DISCOVER TO UNDERSTAND 11. THE SPORT EXPERIENCE DESIGN MODEL - PEOPLE, PROVIDERS, INTERACTIONS, AND CONTEXT 12. THE CONTEXT - COVID AND THE 'NEW NORM' 13. PERSPECTIVE - THE VALUE WHEN IT'S GONE 14. WHAT BUSINESS ARE WE REALLY IN?? Some questions for you to ask and answer with your team…. What Business are we really in? Have you thoughts about the value you provide to people? On the different levels of value, in different ways? Why do people want to invest their time, money and energy into your event experience? 15. YOUR GOLDEN ERA IN OUR 'EXPERIENCE ECONOMY' 16. EXPERIENCES ARE THE NEW LUXURY GOOD – AND YOUR MOMENT OF TRUTH PLUS You can download the Playbook workbook here… https://www.sportexperiencedesign.com/influential-info And my latest eBook – ‘The 2021 Sport Experience Design Game Plan’ for free as part of this course. AND… lets talk more!? For a free Discovery call, on advisory services, team workshops or more SXD resources and ideas… please jump into sportexperiencedesign.com & email me at andrew @experiencedesign.global

17. THE INFLUENCE OF PROVIDERS - You and Your Team What influence can you have right now? And in who? Before or during your experience? What influence can it have aftewards? In your audience's interests? Their thoughts or actions? Their beliefs? Their lifestyles? What momentum can you ignite? What movement could you create? What will people think during your experience? What will they feel? What will they do? What do you need them to do? When they see it? To sign up? To show up? To share the experience? To sign up and show up again? REMEMBER - People never forget how you make them feel. What will (or do) they say and share about your experience? Do some moments, some experiences stand out from the rest? Do some matter more? 18 THE INFLUENCE ON PEOPLE - Your Participants and your Very Important People Who is your experience for? What groups or segments? Can you describe an individual persona within this group? By demographics, but also what they are thinking, feeling and doing? What they are saying? What they are seeing and hearing around them? What is the context they are living within, that is relevant to you? So many questions! To help with the answers you can download the Playbook workbook here… https://www.sportexperiencedesign.com/influential-info And my latest eBook – ‘The 2021 Sport Experience Design Game Plan’ for free as part of this course. AND… lets talk more!? For a free Discovery call, on advisory services, team workshops or more SXD resources and ideas… please jump into sportexperiencedesign.com & email me at andrew @experiencedesign.global 19 THE INFLUENCE OF INTERACTIONS - Providers + People and 'Experience Loops' 20 DISCOVERING INSIGHTS & UNDERSTANDING 21 YOUR MEASURES OF SUCCESS 22. THE VALUE FOR YOU Let’s talk more!? For a free Discovery call, on advisory services, team workshops or more SXD resources and ideas… please jump into sportexperiencedesign.com & email me at andrew @experiencedesign.global

PLAYBOOK ACTIVITY 1 – THE SPORT EXPERIENCE DESIGN GAME PLAN DOWNLOAD THE CANVAS HERE. https://www.sportexperiencedesign.com/influential-info AND… lets talk more!? For a free Discovery call, on advisory services, team workshops or more SXD resources and ideas… please jump into sportexperiencedesign.com & email me at andrew @experiencedesign.global