THE BLOG

It sounded like a great idea… and then the questions came… the realities and logistics of life, the considerations and predictions… it’s...

A friend just asked my son to join a new club - it was a bit of a spark and away he went 🏃🏽‍♀️ 🏃🏽‍♂️😁 It's the moment that we call...

I’m not sure what other industries are like, but when I asked some leaders in sport to come and speak with the next generation of...

Why focus on 'the holistic experience’ at your club or event? Because it's just like when you invite people around to your place for a...

You know about FOMO, but what about FOPO?? It’s important to know because ‘Fear of Other People’s Opinions,’ is an even more influential...

My last post was on endings. But it doesn't end there. Every 'finish' in sport should be the start of something next. Image: Netflix 𝗦𝗼...

We just came back from a great holiday, but all we talked about was the horrendous journey home. Why did we tell everyone about this? And...

Some research we did last week reminded me that people will often only want to come to your activity if... 1. Someone they know is going,...

Need more people, more involved, for longer? To influence participants, volunteers and supporters to sign up and show up again? It can be...

“𝘐𝘵 𝘸𝘢𝘴 𝘳𝘦𝘢𝘭𝘭𝘺 𝘤𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘪𝘯𝘨 - 𝘪𝘵 𝘸𝘢𝘴 𝘨𝘳𝘦𝘢𝘵”. “𝘞𝘦 𝘸𝘦𝘳𝘦 𝘶𝘱 𝘢𝘨𝘢𝘪𝘯𝘴𝘵 𝘪𝘵 - 𝘪𝘵 𝘸𝘢𝘴 𝘴𝘰...

But what he said could be true? 👇🏽 😁 𝘞𝘦'𝘷𝘦 𝘣𝘦𝘦𝘯 𝘱𝘭𝘢𝘺𝘪𝘯𝘨 𝘢𝘳𝘰𝘶𝘯𝘥 𝘸𝘪𝘵𝘩 𝘈𝘐 𝘵𝘰 𝘴𝘦𝘦 𝘸𝘩𝘢𝘵 𝘸𝘦 𝘤𝘢𝘯,...

Been offering something for a while but struggling to get retention? Numbers trending down? Maybe it's just not ‘an event’ anymore, not...

We all know about 'pathways' in sport. But it’s often not a pathway for everyone. So we’ve been working on some ways to make sure there...

I came across a few stories recently on the influence of the experiences we provide. A young man who had been involved in an event that...

I had a birthday recently (thank you 😁 🎉 ), and it was interesting to see how different organisations celebrated it with me, and those...

If you’re trying to attract more people, sometimes they just need the key info! Because at its essence the value sports organisations are...

If you know a surfer or an avid golfer, it’s likely they speak about their sports with a special passion, their eyes widening as they...

One of the classic strategic questions often asked is, "What business are we really in?" This question is crucial because it helps us...

How do you define yourself in relation to sport or exercise? And, how has that changed? 𝘖𝘳, 𝘩𝘰𝘸 𝘥𝘰 𝘵𝘩𝘦 𝘱𝘦𝘰𝘱𝘭𝘦 𝘺𝘰𝘶...

Just like many others, I’ve followed a typical ‘pathway’ in sport… played lots of different sports as a kid, dropped some as a teen,...