The whole experience
Why focus on 'the holistic experience’ at your club or event? Because it's just like when you invite people around to your place for a...
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THE BLOG
Helping you to create more influence.
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Andrew O'Loughlin
Aug 132 min
Do you have FOPO??
You know about FOMO, but what about FOPO?? It’s important to know because ‘Fear of Other People’s Opinions,’ is an even more influential...
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Andrew O'Loughlin
Jul 312 min
What's your next best experience?
My last post was on endings. But it doesn't end there. Every 'finish' in sport should be the start of something next. Image: Netflix 𝗦𝗼...
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Andrew O'Loughlin
Jul 312 min
The power of endings
We just came back from a great holiday, but all we talked about was the horrendous journey home. Why did we tell everyone about this? And...
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Andrew O'Loughlin
Jul 102 min
They will always come if you tell them
Some research we did last week reminded me that people will often only want to come to your activity if... 1. Someone they know is going,...
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Andrew O'Loughlin
Jun 271 min
3 steps on the new pathway...
Need more people, more involved, for longer? To influence participants, volunteers and supporters to sign up and show up again? It can be...
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Andrew O'Loughlin
Jun 252 min
Can you 'game it' even more??
“𝘐𝘵 𝘸𝘢𝘴 𝘳𝘦𝘢𝘭𝘭𝘺 𝘤𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘪𝘯𝘨 - 𝘪𝘵 𝘸𝘢𝘴 𝘨𝘳𝘦𝘢𝘵”. “𝘞𝘦 𝘸𝘦𝘳𝘦 𝘶𝘱 𝘢𝘨𝘢𝘪𝘯𝘴𝘵 𝘪𝘵 - 𝘪𝘵 𝘸𝘢𝘴 𝘴𝘰...
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Andrew O'Loughlin
Jun 221 min
This is not me
But what he said could be true? 👇🏽 😁 𝘞𝘦'𝘷𝘦 𝘣𝘦𝘦𝘯 𝘱𝘭𝘢𝘺𝘪𝘯𝘨 𝘢𝘳𝘰𝘶𝘯𝘥 𝘸𝘪𝘵𝘩 𝘈𝘐 𝘵𝘰 𝘴𝘦𝘦 𝘸𝘩𝘢𝘵 𝘸𝘦 𝘤𝘢𝘯,...
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Andrew O'Loughlin
Jun 222 min
Keep it fresh
Been offering something for a while but struggling to get retention? Numbers trending down? Maybe it's just not ‘an event’ anymore, not...
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Andrew O'Loughlin
Jun 152 min
Is it a pathway for everyone?
We all know about 'pathways' in sport. But it’s often not a pathway for everyone. So we’ve been working on some ways to make sure there...
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Andrew O'Loughlin
Jun 124 min
Some moments do mean more...
I came across a few stories recently on the influence of the experiences we provide. A young man who had been involved in an event that...
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Andrew O'Loughlin
Jun 122 min
Is it a good time for more personal interactions?
I had a birthday recently (thank you 😁 🎉 ), and it was interesting to see how different organisations celebrated it with me, and those...
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Andrew O'Loughlin
Jun 112 min
Master the Fundamentals!
If you’re trying to attract more people, sometimes they just need the key info! Because at its essence the value sports organisations are...
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Andrew O'Loughlin
Jun 112 min
In 'the zone'
If you know a surfer or an avid golfer, it’s likely they speak about their sports with a special passion, their eyes widening as they...
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Andrew O'Loughlin
Jun 72 min
What is the real 'job to be done'?
One of the classic strategic questions often asked is, "What business are we really in?" This question is crucial because it helps us...
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Andrew O'Loughlin
May 312 min
The typical characters in our sports
How do you define yourself in relation to sport or exercise? And, how has that changed? 𝘖𝘳, 𝘩𝘰𝘸 𝘥𝘰 𝘵𝘩𝘦 𝘱𝘦𝘰𝘱𝘭𝘦 𝘺𝘰𝘶...
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Andrew O'Loughlin
May 292 min
Driving lifelong pathways...
Just like many others, I’ve followed a typical ‘pathway’ in sport… played lots of different sports as a kid, dropped some as a teen,...
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Andrew O'Loughlin
May 272 min
Different place, different person?
Ever seen the same person become quite a different person!? It happens all the time in sport, because where people are, and what we put...
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Andrew O'Loughlin
May 272 min
Who is influencing you?
People might be influencing you more than you realise... ... like if you recently attended a sporting/active experience, were you asked...
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Andrew O'Loughlin
May 271 min
6 (easy) steps to fun, safe, inclusive experiences
I’m sure we are all motivated to provide fun and safe experiences for everyone in their sport, but sometimes we just need a few practical...
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