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DESIGN

2020

GLOBAL DESIGN

CHALLENGE FINALIST

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Interactions that influence.

THE JOURNEYS, THE EXPERIENCES.

DESIGN

The Playbook provides a process to create interactions between providers and people.

  1. Journeys of Aspiration - the milestones & moments of influence for your audience

  2. Experiences of Value - the elements that will have a positive influence

  3. Places of Interaction - between you and your audience, physical and online experiences.

THE DESIGN ELEMENTS

04

JOURNEYS

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JOURNEYS OF ASPIRATION

MILESTONES

The Influence of Time

MOMENTS

05

EXPERIENCES

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EXPERIENCES OF VALUE

ASPIRATIONAL

MEANINGFUL

FUNCTIONAL

The Influence of Experiences

06

PLACES

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MODES OF INTERACTION

PHYSICAL

ONLINE

The Influence of Places

THE PLAYBOOK 

The second step

design