The Playbook creates a plan for you to provide the most desirable, manageable and valuable experiences. 

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The interactions that will provide the most value, the experiences and the places of interaction that will have the most influence. And the resources you will need, the stakeholders you must engage with, to get the returns you need. 

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As the provider, you must have a Playbook to achieve what you need, and to provide the value they want.

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