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04
JOURNEYS
The experiences you are providing.
How do people start the journey with you?
What are the important steps on that path?
To see it, sign up, show up, and show up again?
Could we invest more in the moments that matter?
Can you spend less on the things that don't help you?
YOUR JOURNEY'S
The Playbook creates experiences that have the most value, for your people, and for you.
The experiences you provide are the sum of many interactions, moving your people across the milestones that matter, and in the moments of influence.
Each journey is different, but our Playbook provides a map to ensure we are focusing on the interactions of value, in the important moments, so that more people see it, sign up, show up, and show up again.
THE PLAYBOOK PROCESS
3 simple steps
YOUR PLAYBOOK OPTIONS
HOW?
THE ELEMENTS
9 essential elements
ADVISORY
CONSULTANCY
We provide you with a Playbook to deliver your
events, programs & sessions.
MASTERCLASS
SESSIONS
We step through the Playbook together, one-to-one, in LIVE group sessions, or our online courses.
FACILITATED
WORKSHOPS
We work through the Playbook together, designing your
events, programs & sessions.
THE XD LAB
We are on a mission to evolve the influence of our experiences.
There are 3 current initiatives you can join us on:
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THE PULSE - EXPERIENCE DESIGN RESEARCH STUDY
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THE EVENT SHOW - EXPERIENCE DESIGN SESSIONS
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THE MOVEMENT - EXPERIENTIAL LEARNING EXPERIENCES
“We found Andrew to be an excellent advisor. He has such detailed knowledge and expertise in understanding how to maximise an experience, both in terms of delivery and commercial returns.”
James Reid