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01

PEOPLE

It all starts with people,

and stays about your people.

Who is your experience for?

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What do you want them to do? To think and feel?

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To sign up, buy, or be aware of?

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Would understanding them more have value to you?

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YOUR PEOPLE

The Playbook creates experiences for the various people your experience may involve:

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  • Participants

  • Fans

  • Members

  • Attendees

  • Partners

  • Sponsors

  • Corporates

  • Clients

  • Customers

  • Volunteers

  • Staff

  • Providers

  • Stakeholders

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Whoever they are and whatever we call them, they are the most important part of your experience, and the better their experience, the more successful we will be.

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THE PLAYBOOK PROCESS

3 simple steps

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DISCOVERY

TO 

UNDERSTAND

We observe & evaluate the current experience.

DESIGN

TO

INFLUENCE

We design (or re-design) events, programs or sessions.

deliver

TO

ACHIEVE

We move people to sign up, show up, and sign up again.

YOUR PLAYBOOK OPTIONS

YOUR PLAYBOOK OPTIONS

HOW?

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ADVISORY

CONSULTANCY

We provide you with a Playbook to deliver your

events, programs & sessions.

MASTERCLASS

SESSIONS

We step through the Playbook together, one-to-one, in LIVE group sessions, or our online courses.

FACILITATED

WORKSHOPS

We work through the Playbook together, designing your

events, programs & sessions.

THE ELEMENTS

9 essential elements

01

PEOPLE

Explore >

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INFLUENCING PEOPLE

YOUR

PARTICIPANTS

FANS, MEMBERS

PARTNERS

02

PROVIDERS

Explore >

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 PROVIDING EXPERIENCES

You & Your Team.

Staff, Volunteers

Stakeholders.

03

INTERACTIONS

Explore >

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PEOPLE & PROVIDERS

You & your People

coming together.

04

JOURNEYS

Explore >

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JOURNEYS OF ASPIRATION

MILESTONES

The Influence of Time

MOMENTS

05

EXPERIENCES

Explore >

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EXPERIENCES OF VALUE

ASPIRATIONAL

MEANINGFUL

FUNCTIONAL

The Influence of Experiences

06

PLACES

Explore >

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MODES OF INTERACTION

PHYSICAL

ONLINE

The Influence of Places

07

STAKEHOLDERS

Explore >

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THE INPUTS

INTERNAL

+

EXTERNAL

The Influence of Collaboration

08

RESOURCES

Explore >

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THE RESOURCES

The Influence of Capabilities

PEOPLE

MONEY

TIME

09

VALUE

Explore >

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THE REWARDS

The Value of Experiences

PEOPLE

EXPERIENCES

ORGANISATIONS

INSPIRED

THE XD LAB

We are on a mission to evolve the influence of our experiences.

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There are 3 current initiatives you can join us on:

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  • THE PULSE - EXPERIENCE DESIGN RESEARCH STUDY

  • THE EVENT SHOW - EXPERIENCE DESIGN SESSIONS

  • THE MOVEMENT - EXPERIENTIAL LEARNING EXPERIENCES

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“We found Andrew to be an excellent advisor. He has such detailed knowledge and expertise in understanding how to maximise an experience, both in terms of delivery and commercial returns.”

James Reid

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