WHY READ IT? WHO IS IT FOR?
The Sport Experience Design Playbook will influence more people to be more active, more often, with you.
This is for participation sport and active experience providers, to design (or redesign) your events, programs, campaigns or sessions.
Giving you a new pathway, so that together, we can create a more active world.
This is for community sport providers, grassroots clubs, facilities and fitness centre managers, mass participation event providers, we all contribute to an active world, and we have a powerful opportunity to make a positive impact in our world. Influencing individuals one by one, to be more active, whoever and wherever they are.
And we all know that a more active world is a better world for many reasons.
But we also know many people are struggling to live an active life, and even for those that do, they are seeking new things in the experiences we are providing.
So whatever the sport or physical activity experience you provide, this is your chance to work in new ways, meeting the new expectations, and having a positive influence in today's world.