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YOUR

PLAYBOOK

Bring your experience to life.

We can design or re-design together.

You choose the best way to experience the Playbook 

and let's work together.

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YOUR OPTIONS

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ADVISORY

CONSULTANCY

We provide you with the Strategy and Plan to deliver your

events, programs & sessions.

MASTERCLASS

SESSIONS

We step through the Playbook together, one-to-one, in LIVE group sessions, or our online course.

FACILITATED

WORKSHOPS

Together we design the Strategy

and Plan to deliver your

events, programs & sessions.

THE PLAYBOOK PROCESS

3 simple steps

DISCOVERY

TO 

UNDERSTAND

We observe & evaluate the current experience.

DESIGN

TO

INFLUENCE

We design (or re-design) events, programs or sessions.

deliver

TO

ACHIEVE

We move people to sign up, show up, and sign up again.

YOUR PLAYBOOK OPTIONS

THE ELEMENTS

9 essential elements

01

PEOPLE

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INFLUENCING PEOPLE

YOUR

PARTICIPANTS

FANS, MEMBERS

PARTNERS

02

PROVIDERS

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 PROVIDING EXPERIENCES

You & Your Team.

Staff, Volunteers

Stakeholders.

03

INTERACTIONS

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PEOPLE & PROVIDERS

You & your People

coming together.

04

JOURNEYS

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JOURNEYS OF ASPIRATION

MILESTONES

The Influence of Time

MOMENTS

05

EXPERIENCES

Explore >

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EXPERIENCES OF VALUE

ASPIRATIONAL

MEANINGFUL

FUNCTIONAL

The Influence of Experiences

06

PLACES

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MODES OF INTERACTION

PHYSICAL

ONLINE

The Influence of Places

07

STAKEHOLDERS

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THE INPUTS

INTERNAL

+

EXTERNAL

The Influence of Collaboration

08

RESOURCES

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THE RESOURCES

The Influence of Capabilities

PEOPLE

MONEY

TIME

09

VALUE

Explore >

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THE REWARDS

The Value of Experiences

PEOPLE

EXPERIENCES

ORGANISATIONS

INSPIRED

THE XD LAB

We are on a mission to evolve the influence of our experiences.

There are 3 current initiatives you can join us on:

  • THE PULSE - EXPERIENCE DESIGN RESEARCH STUDY

  • THE EVENT SHOW - EXPERIENCE DESIGN SESSIONS

  • THE MOVEMENT - EXPERIENTIAL LEARNING EXPERIENCES

“We found Andrew to be an excellent advisor. He has such detailed knowledge and expertise in understanding how to maximise an experience, both in terms of delivery and commercial returns.”

James Reid