THE BLOG

Events are the sum of many parts and people, and sometimes they become more than the sum of those parts. I’m a big believer that events...

Why are we concerned with habits? As any event is essentially trying to influence someones behaviour, and as habits determine 95% of what...

I am a great believer in the influence events play in our lives, our interests and the paths we take. So it has been fascinating watching...

As I said last week, it’s amazing how much our minds are controlling us, and what people think of us, without us knowing it. So I’m...

We have never thought about everything, and we never will This is because as humans we don’t have the time, energy, and bandwidth to make...

Given you typically invest so much of yourself into the things (the events) you make, I do think you should be aware of how this effects...

I think it’s worthwhile you understand a subtle effect which is actually having a significant influence on your work. This thing is...

I think you would agree events are a team game. And as such the recipe for success in Events is pretty simple really. Our events are...

In our golden era of event’s our audiences are spoilt for choice. So in a saturated market, the challenge for us all is to stand out from...

As event providers we are all trying to engage with our audiences. But sometimes we aren’t speaking to our fans or participants in the...

We’ve been exploring how ‘the Network Effect’ can help us create more successful events. Why? Well it has been said that this simple...

Ultimately, there are 2 massive variables that will decide whether people will come to your event. 1. The aspiration you offer – your...

We’ve been talking about the influence of people on what we do. After all, this is pretty fundamental in events, as ultimately we are all...