THE BLOG

We are living in a world where people are spending more money, and investing time on experiences over products. And as event providers,...

As I said last week, it’s amazing how much our minds are controlling us, and what people think of us, without us knowing it. So I’m...

We have never thought about everything, and we never will This is because as humans we don’t have the time, energy, and bandwidth to make...

Given you typically invest so much of yourself into the things (the events) you make, I do think you should be aware of how this effects...

I think it’s worthwhile you understand a subtle effect which is actually having a significant influence on your work. This thing is...

Making them active experiences, not passive ones. I spoke about the brand personality of your event the other week, which created some...

We’ve been exploring how ‘the Network Effect’ can help us create more successful events. Why? Well it has been said that this simple...

We’ve been talking about the influence of people on what we do. After all, this is pretty fundamental in events, as ultimately we are all...

Ultimately events are all about motivating a group of like-minded people to come together.  So it is essential that as event designers,...