THE BLOG

Helping you to create more influence.

2020, A Golden Era For ‘Experience Designers’?

We are living in a world where people are spending more money, and investing time on experiences over products. And as event providers,...

What Moneyball taught us about off field success

As I said last week, it’s amazing how much our minds are controlling us, and what people think of us, without us knowing it. So I’m...

Your biases are influencing you, and your events!

We have never thought about everything, and we never will This is because as humans we don’t have the time, energy, and bandwidth to make...

The Secret Effect Influencing You

Given you typically invest so much of yourself into the things (the events) you make, I do think you should be aware of how this effects...

The IKEA Effect – and what it means to you!?

I think it’s worthwhile you understand a subtle effect which is actually having a significant influence on your work. This thing is...

A Small Shift, with Massive Impact

Making them active experiences, not passive ones. I spoke about the brand personality of your event the other week, which created some...

Amplify your Events with The Network Effect

We’ve been exploring how ‘the Network Effect’ can help us create more successful events. Why? Well it has been said that this simple...

Maximising the influence of others

We’ve been talking about the influence of people on what we do. After all, this is pretty fundamental in events, as ultimately we are all...

Only people like you, do events like this

Ultimately events are all about motivating a group of like-minded people to come together. So it is essential that as event designers,...