THE BLOG

Helping you to create more influence.

What is Experience Design?

And how can it help you? As event designers our game has changed. We now create experiences and journeys, not just one off moments in...

Your Event Might Be Contagious

We all know the power of ‘word of mouth’, it has come out on top of every ‘how did you hear about…’ survey that ever existed. But do we...

Events that get people talking

Do you know the secret ingredient to make messages spread? I’ve recently been enlightened to the SIX REASONS why some things catch on,...

Sometimes you’ve just got to get it done

You need to win the fight against ‘The Resistance’. Thinking back to the people who have done well in our game, the common attribute is...

Events are a ‘weak-link game’. Are you at risk?

I saw the super smart Malcolm Gladwell speak recently and he was at his best, probing us to think deeply about today’s world. An argument...

Expectations and Aspirations in Sport

You may not have heard of Donald Crowhurst or Bernard Moitessier, but 42 years ago they set out separately on the Sunday Times Golden...