THE BLOG

We’ve been exploring how ‘the Network Effect’ can help us create more successful events. Why? Well it has been said that this simple...

Ultimately events are all about motivating a group of like-minded people to come together.  So it is essential that as event designers,...

To get more people to sign up to your event, and show up again, the environment you promote and place them in, is probably more...

What happen’s on your birthday? Aside from some treats (I hope), do you make some different decisions? What if it was your 29th, or 39th...

I’ve been studying the things that influence you and I, and, influence our events. Important things, like the influence of time,...

We spoke at a conference in Asia recently, on things I’ve learned in events, that people may want to know, but I left one point out. I’m...

If there is 1 question that gets a guaranteed ‘eyebrow raise’ on from our Event Show podcast guests, it is the old “how do you manage the...

I think 9/10 events fail to meet expectations. My point is that when you think about it, most events do not meet all of our...

We know the power of storytelling. It’s what we like to hear, and share. “Stories (not ideas, not features, not benefits) are what...

I think there is a critical moment in everyones event career when they realise that it is not about them anymore. We realise that what...

Getting people to sign up for our events can be challenging. And sometimes getting them back next time hasn’t been much easier! We need...

Getting bums on seats (and getting sponsors) can be challenging. Industry research shows it’s the most consistent thing to keep us awake...

Something can, and will, go wrong. So it is well and truly event season (OK yes it is always event season…) and the reality has hit. All...

Event people are lucky. We work in a positive space with passionate people. The people around us are striving to do great things, and we...

The Immeasurable Impact of Influential Events. Events can change what we think, feel, say, and do. Events can, and should, inspire...

So, how do we create successful events? We got curious and looked at why some events are more influential, how they stand out from the...

COMMUNITAS “Communitas is collective joy – the experience of social ecstasy and oneness that is experienced when people come together for...

Events are shared experiences. We come together at a time and place. A group of likeminded people sharing a passion. We also like to...

In our study of the worlds iconic events, we found they all famous for something. For moments of awe. Whether it be a World Cup final or...

“Life is a game, play it” – Mother Teresa In our study of the worlds greatest events, we found Play is integral to the success of many...