Andrew O'LoughlinNov 16, 20204 min4 simple steps to unlock new ritualsGreat experiences in events often come from rituals. These range from remembrance rituals like ANZAC Day or ‘rites of passage’ like...
Andrew O'LoughlinNov 16, 20204 minIntentional Design – engineering new rituals“Awe-inspiring” “THE place to be” “A memorable moment!” How our events are perceived is critical, and there are some important...
Andrew O'LoughlinNov 16, 20204 minLet’s be honest. Things go wrongExample A! On a cold dark winters night a few years ago, we had 5,000 runners on the start line and we were counting down… 10, 9, 8 …, I...
Andrew O'LoughlinNov 16, 20206 minThe worst mistake is the failure to learnLast week we got honest, talking about when things go wrong. About being prepared for it, sharing and supporting each other when it does....