The typical characters in our sports

How do you define yourself in relation to sport or exercise?

And, how has that changed?

𝘖𝘳, 𝘩𝘰𝘸 𝘥𝘰 𝘵𝘩𝘦 𝘱𝘦𝘰𝘱𝘭𝘦 𝘺𝘰𝘶 𝘴𝘦𝘳𝘷𝘦 𝘪𝘥𝘦𝘯𝘵𝘪𝘧𝘺 𝘸𝘪𝘵𝘩 𝘺𝘰𝘶𝘳 𝘴𝘱𝘰𝘳𝘵, 𝘰𝘳 𝘯𝘰𝘵?

Reflecting on ‘who’ we were 5, 10, or 15 years ago can be a fascinating journey.

Were you the 'sporty' kid, the 'gym junkie,' or perhaps, a 'couch potato'?

Because as our self-perception evolves, what we need does to, so understanding this evolution is crucial, not just personally but also professionally.

Identities shape our behaviours, and this is no different in the world of sports and activities. People define themselves with these labels, and just like any relationship, they evolve over time.

𝘈𝘯𝘥 𝘦𝘷𝘦𝘯 𝘮𝘰𝘳𝘦 𝘱𝘦𝘳𝘵𝘪𝘯𝘦𝘯𝘵𝘭𝘺, 𝘩𝘰𝘸 𝘦𝘢𝘤𝘩 𝘱𝘦𝘳𝘴𝘰𝘯 𝘴𝘦𝘦𝘴 𝘵𝘩𝘦𝘮𝘴𝘦𝘭𝘷𝘦𝘴 𝘯𝘰𝘸, 𝘴𝘩𝘰𝘶𝘭𝘥 𝘪𝘯𝘧𝘭𝘶𝘦𝘯𝘤𝘦 𝘩𝘰𝘸 𝘺𝘰𝘶 𝘪𝘯𝘵𝘦𝘳𝘢𝘤𝘵 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦𝘮 𝘵𝘰𝘥𝘢𝘺.

𝗦𝗼, 𝗮 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝘆𝗼𝘂: 𝗵𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝘀𝗲𝗲 𝘁𝗵𝗲𝗺𝘀𝗲𝗹𝘃𝗲𝘀?

Because this is likely to influence if they will do what your offering, and, how you might help them do more of it. 🤔

As James Clear rightly points out, identity shapes behaviour, but behaviour also shapes identity. Each workout, swim, or training session is a vote for who we are and who we want to become.

So (I believe) an exciting role we can play in providing events and activities is to offer a platform for individuals to build their identities, moment by moment, on a journey with us.

Different people have different identities, and acknowledging this is the first step. Tailoring our approach by offering varied emails, social posts, and in person experiences will then connect with and cater for diverse personas. This not only connects individuals with what's right for them but makes them feel valued.

So again, whether finding people with identities that match what you offer or supporting them to build this sense of identity, understanding your audience's self-perception is the key.

If you can interact with triggers that resonate with them, let's see how you can help them and, in turn, help yourself to do the work you need to do.

Let's continue to inspire, engage, and build communities that embrace their identities, so we can all create a more active world, together 💪🌍