How do you define yourself in relation to sport or exercise?
And, how has that changed?
๐๐ณ, ๐ฉ๐ฐ๐ธ ๐ฅ๐ฐ ๐ต๐ฉ๐ฆ ๐ฑ๐ฆ๐ฐ๐ฑ๐ญ๐ฆ ๐บ๐ฐ๐ถ ๐ด๐ฆ๐ณ๐ท๐ฆ ๐ช๐ฅ๐ฆ๐ฏ๐ต๐ช๐ง๐บ ๐ธ๐ช๐ต๐ฉ ๐บ๐ฐ๐ถ๐ณ ๐ด๐ฑ๐ฐ๐ณ๐ต, ๐ฐ๐ณ ๐ฏ๐ฐ๐ต?
Reflecting on โwhoโ we were 5, 10, or 15 years ago can be a fascinating journey.
Were you the 'sporty' kid, the 'gym junkie,' or perhaps, a 'couch potato'?
Because as our self-perception evolves, what we need does to, so understanding this evolution is crucial, not just personally but also professionally.
Identities shape our behaviours, and this is no different in the world of sports and activities. People define themselves with these labels, and just like any relationship, they evolve over time.
๐๐ฏ๐ฅ ๐ฆ๐ท๐ฆ๐ฏ ๐ฎ๐ฐ๐ณ๐ฆ ๐ฑ๐ฆ๐ณ๐ต๐ช๐ฏ๐ฆ๐ฏ๐ต๐ญ๐บ, ๐ฉ๐ฐ๐ธ ๐ฆ๐ข๐ค๐ฉ ๐ฑ๐ฆ๐ณ๐ด๐ฐ๐ฏ ๐ด๐ฆ๐ฆ๐ด ๐ต๐ฉ๐ฆ๐ฎ๐ด๐ฆ๐ญ๐ท๐ฆ๐ด ๐ฏ๐ฐ๐ธ, ๐ด๐ฉ๐ฐ๐ถ๐ญ๐ฅ ๐ช๐ฏ๐ง๐ญ๐ถ๐ฆ๐ฏ๐ค๐ฆ ๐ฉ๐ฐ๐ธ ๐บ๐ฐ๐ถ ๐ช๐ฏ๐ต๐ฆ๐ณ๐ข๐ค๐ต ๐ธ๐ช๐ต๐ฉ ๐ต๐ฉ๐ฆ๐ฎ ๐ต๐ฐ๐ฅ๐ข๐บ.
๐ฆ๐ผ, ๐ฎ ๐พ๐๐ฒ๐๐๐ถ๐ผ๐ป ๐ณ๐ผ๐ฟ ๐๐ผ๐: ๐ต๐ผ๐ ๐ฑ๐ผ ๐๐ผ๐๐ฟ ๐ฎ๐๐ฑ๐ถ๐ฒ๐ป๐ฐ๐ฒ ๐๐ฒ๐ฒ ๐๐ต๐ฒ๐บ๐๐ฒ๐น๐๐ฒ๐?
Because this is likely to influence if they will do what your offering, and, how you might help them do more of it. ๐ค
As James Clear rightly points out, identity shapes behaviour, but behaviour also shapes identity. Each workout, swim, or training session is a vote for who we are and who we want to become.
So (I believe) an exciting role we can play in providing events and activities is to offer a platform for individuals to build their identities, moment by moment, on a journey with us.
Different people have different identities, and acknowledging this is the first step. Tailoring our approach by offering varied emails, social posts, and in person experiences will then connect with and cater for diverse personas. This not only connects individuals with what's right for them but makes them feel valued.
So again, whether finding people with identities that match what you offer or supporting them to build this sense of identity, understanding your audience's self-perception is the key.
If you can interact with triggers that resonate with them, let's see how you can help them and, in turn, help yourself to do the work you need to do.
Let's continue to inspire, engage, and build communities that embrace their identities, so we can all create a more active world, together ๐ช๐
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