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The Event Show with Michael Linley

The Event Show podcast is brought to you by the event school. Amanda Jacobs and Andrew O’Loughlin chat to event professionals to hear their stories, uncover new trends, find out what matters to them and discover how they maintain that all important work-life balance.

In this episode we chat with Michael Linley, CEO and founder of Brand Capital International. Michael shares his immense experience in assessing and developing brand assets for sporting organisations as well as cities around the world. Currently undertaking a PhD with Victoria University on global sports business, Michael takes us through the methodology both organisations and cities use to assess the value of events and how the process and desired outcome can differ significantly in the absence of a standardised system. This podcast will reveal just how diverse the world of events is and how many opportunities exist within the industry we love.

For more information on the event school and how you can start a career in event management visit

Propel yourself forward.

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