If there is one thing that all my work comes back to, if there is one tip I can give to people, a particular thing that they can apply, it is this.
๐ช๐ต๐ฎ๐ ๐ฝ๐ฒ๐ผ๐ฝ๐น๐ฒ ๐ฒ๐ ๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ ๐ถ๐ป๐ณ๐น๐๐ฒ๐ป๐ฐ๐ฒ๐ ๐๐ต๐ฎ๐ ๐๐ต๐ฒ๐ ๐ฑ๐ผ.
Itโs a very basic way to look at how human beings work, but it's pretty much the way we do.
Because what we see and hear, influences what we think and feel, which determines what we say and do.
๐ช๐ต๐ ๐ถ๐ ๐๐ต๐ถ๐ ๐ถ๐บ๐ฝ๐ผ๐ฟ๐๐ฎ๐ป๐?
What people are seeing and hearing from you, or about you, is going to influence what they think and feel about what youโre offering, and, whether they will do or say something about it.
๐ฆ๐ผ, ๐ถ๐ณ ๐๐ต๐ฒ๐ฟ๐ฒ ๐ถ๐ ๐ผ๐ป๐ฒ ๐๐ต๐ถ๐ป๐ด ๐๐ต๐ฎ๐ (๐ ๐๐ต๐ถ๐ป๐ธ) ๐๐ผ๐ ๐ฐ๐ผ๐๐น๐ฑ ๐ณ๐ผ๐ฐ๐๐ ๐ผ๐ป, ๐ผ๐ป๐ฒ ๐ท๐ผ๐ฏ ๐๐ผ ๐ฑ๐ผ ๐ฒ๐ฎ๐ฐ๐ต ๐ฑ๐ฎ๐, ๐ถ๐ ๐ถ๐ ๐๐ผ ๐น๐ผ๐ผ๐ธ ๐ฎ๐ ๐๐ต๐ฎ๐ ๐ฝ๐ฒ๐ผ๐ฝ๐น๐ฒ ๐ฎ๐ฟ๐ฒ ๐๐ฒ๐ฒ๐ถ๐ป๐ด ๐ฎ๐ป๐ฑ ๐ต๐ฒ๐ฎ๐ฟ๐ถ๐ป๐ด ๐ถ๐ป ๐๐ต๐ฒ ๐ฒ๐ ๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ๐ ๐๐ผ๐ ๐ฝ๐ฟ๐ผ๐๐ถ๐ฑ๐ฒ.
Because what people see and hear before, during and after will decide what they think, feel, say and do.
Whether they will sign up, what they think when they show up, and what they will do and share with other people afterwards.
๐ ๐ฐ๐ถ ๐ฎ๐ข๐บ ๐ฃ๐ฆ ๐ช๐ฏ ๐ค๐ฐ๐ฏ๐ต๐ณ๐ฐ๐ญ ๐ฐ๐ง ๐ธ๐ฉ๐ข๐ต ๐ฑ๐ฆ๐ฐ๐ฑ๐ญ๐ฆ ๐ข๐ณ๐ฆ ๐ฅ๐ฐ๐ช๐ฏ๐จ ๐ข๐ฏ๐ฅ ๐ด๐ข๐บ๐ช๐ฏ๐จ, ๐ฃ๐ถ๐ต ๐ช๐ง ๐บ๐ฐ๐ถ ๐ฏ๐ฆ๐ฆ๐ฅ ๐ด๐ฐ๐ฎ๐ฆ ๐ฉ๐ฆ๐ญ๐ฑ ๐ช๐ฏ๐ง๐ญ๐ถ๐ฆ๐ฏ๐ค๐ช๐ฏ๐จ ๐ธ๐ฉ๐ข๐ต ๐ต๐ฉ๐ฆ๐บ ๐ข๐ณ๐ฆ ๐ต๐ฉ๐ช๐ฏ๐ฌ๐ช๐ฏ๐จ, ๐ง๐ฆ๐ฆ๐ญ๐ช๐ฏ๐จ, ๐ด๐ฆ๐ฆ๐ช๐ฏ๐จ ๐ข๐ฏ๐ฅ ๐ฉ๐ฆ๐ข๐ณ๐ช๐ฏ๐จ - ๐ต๐ฉ๐ฆ๐ฏ ๐ฅ๐ฐ๐ช๐ฏ๐จ ๐ข๐ฏ๐ฅ ๐ด๐ข๐บ๐ช๐ฏ๐จ - ๐ฑ๐ญ๐ฆ๐ข๐ด๐ฆ ๐ฅ๐ฐ ๐ญ๐ฆ๐ต ๐ฎ๐ฆ ๐ฌ๐ฏ๐ฐ๐ธ.
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