Something you (do not) want to be famous for!

What are people saying about you? And your work? 🤔

As we know, 'word of mouth' wins every "How did you hear about us?" survey.

Usually, that's a good thing.

People share the interesting things happening in their lives, and fortunately for us sports and events are natural sources of conversation or social posts.

So we can harness this for a positive effect.

The stories are often shared many times, to a receptive audience, they carry some weight, and, it's all free promotion.

𝘉𝘶𝘵...

𝘵𝘩𝘦𝘳𝘦 𝘪𝘴 𝘢𝘭𝘸𝘢𝘺𝘴 𝘢 𝘧𝘭𝘪𝘱𝘴𝘪𝘥𝘦!

Unfortunately, people like to talk about the problems they have had more than the good things that occur!

We invariably talk about our challenges and dramas as this seems to make for good content on the sidelines, around the school gates, or in the cafés… stories of poor customer service, a travel drama, or... a poor experience we’ve had in our sports.

And, as we know, people talk very passionately about the things they are emotionally engaged with - so it makes our sports and events the natural sources for conversation or social posts…

𝗦𝗼… 𝘄𝗲 𝗴𝗲𝘁 𝘁𝗮𝗹𝗸𝗲𝗱 𝗮𝗯𝗼𝘂𝘁 𝗮 𝗹𝗼𝘁.

We often focus on what your audiences are seeing and hearing from you, but,

naturally, we don’t control everything in our audience's lives.

It’s more likely they will see and hear something about what you’re offering from other people or other sources.

Let’s make sure it is something you want to be famous for!

You may be in control of what people are thinking and saying about you, but, if you do need some help influencing what they are feeling and doing, please do let me know.

𝘈𝘯𝘥 𝘪𝘧 𝘺𝘰𝘶 𝘯𝘦𝘦𝘥 𝘴𝘰𝘮𝘦 𝘩𝘦𝘭𝘱 𝘮𝘦𝘢𝘴𝘶𝘳𝘪𝘯𝘨 𝘵𝘩𝘦 𝘲𝘶𝘢𝘭𝘪𝘵𝘺 𝘰𝘧 𝘺𝘰𝘶𝘳 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦, 𝘵𝘳𝘪𝘢𝘯𝘨𝘶𝘭𝘢𝘵𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘢 1 𝘪𝘵𝘦𝘮 𝘴𝘶𝘳𝘷𝘦𝘺 + 𝘴𝘰𝘮𝘦 𝘰𝘣𝘴𝘦𝘳𝘷𝘢𝘵𝘪𝘰𝘯 + 𝘴𝘱𝘦𝘢𝘬𝘪𝘯𝘨 𝘵𝘰 𝘱𝘦𝘰𝘱𝘭𝘦 𝘨𝘰𝘦𝘴 𝘢 𝘭𝘰𝘯𝘨 𝘸𝘢𝘺...

We are (re)designing sport, with experiences we can be proud of.