Should we be surveying, or serving?

As customers, we are all being asked for our 'valuable feedback' to rate, and advise the brands that are trying to sell stuff to us.

And as providers, we are all trying to be more 'customer-centric', to understand the needs of the participants, supporters and volunteers, so somewhat naturally (but somewhat unfortunately) there’s a lot of survey-ing going on.

But should we be surveying, or serving?

Having empathy for people is absolutely valuable, but there might be a better way of understanding what it is they really do, or do not, need.

𝗔𝗻𝗱 𝘀𝗼… 𝗶𝘁 𝗰𝗼𝘂𝗹𝗱 𝗯𝗲 𝗮 𝗴𝗼𝗼𝗱 𝘁𝗶𝗺𝗲 𝘁𝗼 𝗯𝗲 𝗮𝘀𝗸𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝘁𝗲𝗮𝗺 𝗮𝗿𝗲 𝘆𝗼𝘂 𝘀𝗲𝗿𝘃𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗼𝗿 𝘀𝘂𝗰𝗸𝗶𝗻𝗴 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲𝗺?

There might be a better way of knowing what you need to know.

And why not help your audience as you do it?

You might already have the voice of your customer, but if you want to ‘mix up your methods’, please let me know 🤔

👉🏽 𝙖𝙨 𝙥𝙖𝙧𝙩 𝙤𝙛 𝙤𝙪𝙧 '𝙄𝙢𝙢𝙚𝙧𝙨𝙞𝙤𝙣 𝙀𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚𝙨' 𝙬𝙚’𝙫𝙚 𝙝𝙖𝙙 𝙖 𝙗𝙞𝙩 𝙤𝙛 𝙛𝙪𝙣, 𝙡𝙤𝙤𝙠𝙞𝙣𝙜 𝙖𝙩 𝙬𝙝𝙖𝙩 𝙬𝙚 𝙖𝙧𝙚 𝙖𝙨𝙠𝙞𝙣𝙜 𝙥𝙚𝙤𝙥𝙡𝙚…. 𝙬𝙝𝙚𝙩𝙝𝙚𝙧 𝙬𝙚 𝙖𝙧𝙚 𝙖𝙘𝙩𝙪𝙖𝙡𝙡𝙮 𝙪𝙨𝙞𝙣𝙜 𝙩𝙝𝙚 𝙞𝙣𝙛𝙤𝙧𝙢𝙖𝙩𝙞𝙤𝙣… 𝙤𝙧 𝙣𝙤𝙩... 𝙖𝙣𝙙 - 𝙬𝙝𝙖𝙩 𝙙𝙤 𝙬𝙚 𝙧𝙚𝙖𝙡𝙡𝙮 𝙣𝙚𝙚𝙙 𝙩𝙤 𝙠𝙣𝙤𝙬?? 𝙔𝙤𝙪 𝙘𝙖𝙣 𝙟𝙪𝙢𝙥 𝙞𝙣 𝙖𝙣𝙙 𝙝𝙖𝙫𝙚 𝙖 𝙩𝙖𝙨𝙩𝙚 𝙤𝙛 𝙩𝙝𝙖𝙩 𝙟𝙤𝙪𝙧𝙣𝙚𝙮, 𝙝𝙚𝙧𝙚 https://lnkd.in/gCSgHNkC

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