Master the Fundamentals!

If you’re trying to attract more people, sometimes they just need the key info!

Because at its essence the value sports organisations are really offering is to coordinate a group of like-minded people - to share an interest at a time in a place.

That may be a game, an event, a league… whatever it is, as an NSO, SSO, a Club or any provider, that’s the role we play.

𝗪𝗵𝗲𝗿𝗲, 𝗮𝗻𝗱 𝘄𝗵𝗲𝗻 𝗶𝘁 𝗶𝘀, 𝗮𝗻𝗱 𝘄𝗵𝗼 𝗶𝘁’𝘀 𝗳𝗼𝗿.

So in our work in Sport Experience Design, we try and make sure we’re looking at the aspirational, transformational, emotional stuff, but we also try not to forget the fundamentals, the functional things we need to do for people.

𝘈𝘯𝘥 𝘢𝘴𝘪𝘥𝘦 𝘧𝘳𝘰𝘮 𝘵𝘩𝘦 𝘰𝘣𝘷𝘪𝘰𝘶𝘴 𝘱𝘰𝘪𝘯𝘵 𝘵𝘩𝘢𝘵 𝘱𝘦𝘰𝘱𝘭𝘦 ‘𝘫𝘶𝘴𝘵 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘬𝘯𝘰𝘸’, 𝘵𝘩𝘦𝘳𝘦 𝘪𝘴 𝘴𝘰𝘮𝘦 𝘢𝘥𝘥𝘪𝘵𝘪𝘰𝘯𝘢𝘭 𝘴𝘤𝘪𝘦𝘯𝘤𝘦 𝘣𝘦𝘩𝘪𝘯𝘥 𝘪𝘵, 𝘪𝘯 𝘢 𝘵𝘩𝘪𝘯𝘨 𝘥𝘦𝘴𝘤𝘳𝘪𝘣𝘦𝘥 𝘣𝘺 𝘴𝘰𝘤𝘪𝘰𝘭𝘰𝘨𝘪𝘴𝘵𝘴 𝘢𝘴 𝘵𝘩𝘦 "𝘤𝘰𝘰𝘳𝘥𝘪𝘯𝘢𝘵𝘪𝘰𝘯 𝘱𝘳𝘰𝘣𝘭𝘦𝘮" - 𝘴𝘪𝘵𝘶𝘢𝘵𝘪𝘰𝘯𝘴 𝘸𝘩𝘦𝘳𝘦 𝘱𝘦𝘰𝘱𝘭𝘦 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘱𝘢𝘳𝘵𝘪𝘤𝘪𝘱𝘢𝘵𝘦 𝘣𝘶𝘵 𝘥𝘰𝘯’𝘵 𝘬𝘯𝘰𝘸 𝘩𝘰𝘸, 𝘸𝘩𝘦𝘯, 𝘰𝘳 𝘸𝘪𝘵𝘩 𝘸𝘩𝘰𝘮.

Sports exist to address this problem, bringing like-minded people together every week.

𝘚𝘰𝘭𝘷𝘪𝘯𝘨 𝘵𝘩𝘪𝘴 𝘱𝘳𝘰𝘣𝘭𝘦𝘮 𝘢𝘭𝘭𝘰𝘸𝘴 𝘱𝘢𝘳𝘵𝘪𝘤𝘪𝘱𝘢𝘯𝘵𝘴 𝘵𝘰 𝘦𝘯𝘨𝘢𝘨𝘦 𝘮𝘰𝘳𝘦 𝘧𝘳𝘦𝘲𝘶𝘦𝘯𝘵𝘭𝘺 𝘢𝘯𝘥 𝘮𝘦𝘢𝘯𝘪𝘯𝘨𝘧𝘶𝘭𝘭𝘺, 𝘢𝘯𝘥 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘵𝘩𝘪𝘴 𝘤𝘰𝘯𝘴𝘪𝘴𝘵𝘦𝘯𝘵, 𝘴𝘪𝘮𝘱𝘭𝘦 𝘰𝘳𝘨𝘢𝘯𝘪𝘴𝘢𝘵𝘪𝘰𝘯, 𝘸𝘦 𝘤𝘳𝘦𝘢𝘵𝘦 𝘷𝘢𝘭𝘶𝘦, 𝘵𝘩𝘦 𝘴𝘩𝘢𝘳𝘦𝘥 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦𝘴 𝘣𝘦𝘤𝘰𝘮𝘦 𝘳𝘪𝘵𝘶𝘢𝘭𝘴 𝘢𝘯𝘥 𝘨𝘳𝘰𝘸 𝘪𝘯𝘵𝘰 𝘵𝘩𝘦𝘪𝘳 𝘰𝘸𝘯 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘵𝘪𝘦𝘴.

Don’t get me wrong, I appreciate and have worked through the complexity of the coordination, the fixturing, the planning etc - and/but - I think that is why we are valuable in our 'sports administration' roles, because that’s the problem we are solving for our participants, members, and supporters.

Sometimes it's easy for us to get lost in the many things we need to do, but we do need to keep coming back to what is important.

#sport #communitysport hashtag#sportexperiencedesign

𝘠𝘰𝘶 𝘮𝘪𝘨𝘩𝘵 𝘩𝘢𝘷𝘦 𝘵𝘩𝘢𝘵 𝘤𝘰𝘰𝘳𝘥𝘪𝘯𝘢𝘵𝘪𝘰𝘯 𝘱𝘳𝘰𝘣𝘭𝘦𝘮 𝘴𝘰𝘭𝘷𝘦𝘥, 𝘣𝘶𝘵 𝘪𝘧 𝘺𝘰𝘶 𝘯𝘦𝘦𝘥 𝘴𝘰𝘮𝘦 𝘩𝘦𝘭𝘱 𝘸𝘪𝘵𝘩 𝘵𝘩𝘢𝘵 𝘱𝘭𝘦𝘢𝘴𝘦 𝘥𝘰 𝘭𝘦𝘵 𝘮𝘦 𝘬𝘯𝘰𝘸.

𝘐𝘧 𝘸𝘦 𝘤𝘢𝘯 𝘮𝘢𝘴𝘵𝘦𝘳 𝘵𝘩𝘦 𝘧𝘶𝘯𝘥𝘢𝘮𝘦𝘯𝘵𝘢𝘭𝘴, 𝘸𝘦 𝘤𝘢𝘯 𝘢𝘪𝘮 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘳𝘦𝘮𝘢𝘳𝘬𝘢𝘣𝘭𝘦.

𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗶𝗻𝗴 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀 𝘄𝗲 𝗰𝗮𝗻 𝗮𝗹𝗹 𝗯𝗲 𝗽𝗿𝗼𝘂𝗱 𝗼𝗳.

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