Is it a pathway for everyone?

We all know about 'pathways' in sport. But it’s often not a pathway for everyone. So we’ve been working on some ways to make sure there is a pathway for anyone in your sport… because if we think like Nike does, we will get more people, more involved, for longer.

𝐀 𝐩𝐚𝐭𝐡𝐰𝐚𝐲 𝐟𝐨𝐫 𝐞𝐯𝐞𝐫𝐲𝐨𝐧𝐞? 🏃🏽‍♂️ 🏃🏽‍♀️🏃🏽‍♂️ 🏃🏽‍♀️ 🚶🏽‍♀️ 🚶🏽‍♂️

Each sport has its own context, challenges and barriers, but we’ve found by designing aspirational journeys in your sport or activity, you can get more of them to sign up and keep showing up again.

𝐇𝐨𝐰?

Everyone who wants to be involved in your sport will have some sort of aspiration, but they need some support to achieve it.

And we call this a ‘Journey of Aspiration’...

... where you are providing the right type of aspiration, but importantly, we are also providing enough support to achieve it.

So, to provide a pathway in your activity, and to keep people on it, we’ve been led back to two key elements.

ASPIRATION + CAPABILITY = A PATHWAY

Firstly, we know we must be aspirational in some way. To do more, belong more, become more.

Secondly, along with the aspiration, we must offer the support. The opportunity and capability to attend, to sign up, show up, and show up again.

🎾 🏀 ⚽ 🏉 ⚾ 🏐 🏑

𝐆𝐞𝐭𝐭𝐢𝐧𝐠 𝐦𝐨𝐫𝐞 𝐯𝐚𝐥𝐮𝐞, 𝐟𝐨𝐫 𝐞𝐯𝐞𝐫𝐲𝐨𝐧𝐞 𝐢𝐧𝐯𝐨𝐥𝐯𝐞𝐝?

Offering a clear, supportive pathway keeps participants motivated and committed, ultimately benefiting both them and your organisation.

Recognising that everyone needs and deserves an opportunity and that we also need to support them will drive your recruitment and retention.

As Nike knows, it's an approach that provides customer growth, and loyalty.

It's the same for you.

If you can provide a pathway for everyone, you will get more people, more involved, for longer...

#sport #pathways #sportexperience #experiencedesign

𝘐’𝘮 𝘩𝘦𝘭𝘱𝘪𝘯𝘨 𝘴𝘱𝘰𝘳𝘵𝘴 𝘨𝘦𝘵 𝘮𝘰𝘳𝘦 𝘱𝘦𝘰𝘱𝘭𝘦 𝘮𝘰𝘳𝘦 𝘪𝘯𝘷𝘰𝘭𝘷𝘦𝘥 𝘧𝘰𝘳 𝘭𝘰𝘯𝘨𝘦𝘳.

(𝘳𝘦)𝘥𝘦𝘴𝘪𝘨𝘯𝘪𝘯𝘨 𝘴𝘱𝘰𝘳𝘵 𝘸𝘪𝘵𝘩 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦𝘴 𝘸𝘦 𝘤𝘢𝘯 𝘢𝘭𝘭 𝘣𝘦 𝘱𝘳𝘰𝘶𝘥 𝘰𝘧.

𝘐𝘧 𝘺𝘰𝘶 𝘯𝘦𝘦𝘥 𝘴𝘰𝘮𝘦 𝘩𝘦𝘭𝘱 𝘸𝘪𝘵𝘩 𝘵𝘩𝘢𝘵, 𝘱𝘭𝘦𝘢𝘴𝘦 𝘥𝘰 𝘭𝘦𝘵 𝘮𝘦 𝘬𝘯𝘰𝘸...