top of page

Is it a pathway for everyone?

We all know about 'pathways' in sport. But itโ€™s often not a pathway for everyone. So weโ€™ve been working on some ways to make sure there is a pathway for anyone in your sportโ€ฆ because if we think like Nike does, we will get more people, more involved, for longer.



๐€ ๐ฉ๐š๐ญ๐ก๐ฐ๐š๐ฒ ๐Ÿ๐จ๐ซ ๐ž๐ฏ๐ž๐ซ๐ฒ๐จ๐ง๐ž? ๐Ÿƒ๐Ÿฝโ€โ™‚๏ธ ๐Ÿƒ๐Ÿฝโ€โ™€๏ธ๐Ÿƒ๐Ÿฝโ€โ™‚๏ธ ๐Ÿƒ๐Ÿฝโ€โ™€๏ธ ๐Ÿšถ๐Ÿฝโ€โ™€๏ธ ๐Ÿšถ๐Ÿฝโ€โ™‚๏ธ


Each sport has its own context, challenges and barriers, but weโ€™ve found by designing aspirational journeys in your sport or activity, you can get more of them to sign up and keep showing up again.


๐‡๐จ๐ฐ?


Everyone who wants to be involved in your sport will have some sort of aspiration, but they need some support to achieve it.


And we call this a โ€˜Journey of Aspirationโ€™...


... where you are providing the right type of aspiration, but importantly, we are also providing enough support to achieve it.


So, to provide a pathway in your activity, and to keep people on it, weโ€™ve been led back to two key elements.


ASPIRATION + CAPABILITY = A PATHWAY


Firstly, we know we must be aspirational in some way. To do more, belong more, become more.


Secondly, along with the aspiration, we must offer the support. The opportunity and capability to attend, to sign up, show up, and show up again.


๐ŸŽพ ๐Ÿ€ โšฝ ๐Ÿ‰ โšพ ๐Ÿ ๐Ÿ‘


๐†๐ž๐ญ๐ญ๐ข๐ง๐  ๐ฆ๐จ๐ซ๐ž ๐ฏ๐š๐ฅ๐ฎ๐ž, ๐Ÿ๐จ๐ซ ๐ž๐ฏ๐ž๐ซ๐ฒ๐จ๐ง๐ž ๐ข๐ง๐ฏ๐จ๐ฅ๐ฏ๐ž๐?


Offering a clear, supportive pathway keeps participants motivated and committed, ultimately benefiting both them and your organisation.


Recognising that everyone needs and deserves an opportunity and that we also need to support them will drive your recruitment and retention.


As Nike knows, it's an approach that provides customer growth, and loyalty.


It's the same for you.


If you can provide a pathway for everyone, you will get more people, more involved, for longer...



๐˜โ€™๐˜ฎ ๐˜ฉ๐˜ฆ๐˜ญ๐˜ฑ๐˜ช๐˜ฏ๐˜จ ๐˜ด๐˜ฑ๐˜ฐ๐˜ณ๐˜ต๐˜ด ๐˜จ๐˜ฆ๐˜ต ๐˜ฎ๐˜ฐ๐˜ณ๐˜ฆ ๐˜ฑ๐˜ฆ๐˜ฐ๐˜ฑ๐˜ญ๐˜ฆ ๐˜ฎ๐˜ฐ๐˜ณ๐˜ฆ ๐˜ช๐˜ฏ๐˜ท๐˜ฐ๐˜ญ๐˜ท๐˜ฆ๐˜ฅ ๐˜ง๐˜ฐ๐˜ณ ๐˜ญ๐˜ฐ๐˜ฏ๐˜จ๐˜ฆ๐˜ณ.


(๐˜ณ๐˜ฆ)๐˜ฅ๐˜ฆ๐˜ด๐˜ช๐˜จ๐˜ฏ๐˜ช๐˜ฏ๐˜จ ๐˜ด๐˜ฑ๐˜ฐ๐˜ณ๐˜ต ๐˜ธ๐˜ช๐˜ต๐˜ฉ ๐˜ฆ๐˜น๐˜ฑ๐˜ฆ๐˜ณ๐˜ช๐˜ฆ๐˜ฏ๐˜ค๐˜ฆ๐˜ด ๐˜ธ๐˜ฆ ๐˜ค๐˜ข๐˜ฏ ๐˜ข๐˜ญ๐˜ญ ๐˜ฃ๐˜ฆ ๐˜ฑ๐˜ณ๐˜ฐ๐˜ถ๐˜ฅ ๐˜ฐ๐˜ง.


๐˜๐˜ง ๐˜บ๐˜ฐ๐˜ถ ๐˜ฏ๐˜ฆ๐˜ฆ๐˜ฅ ๐˜ด๐˜ฐ๐˜ฎ๐˜ฆ ๐˜ฉ๐˜ฆ๐˜ญ๐˜ฑ ๐˜ธ๐˜ช๐˜ต๐˜ฉ ๐˜ต๐˜ฉ๐˜ข๐˜ต, ๐˜ฑ๐˜ญ๐˜ฆ๐˜ข๐˜ด๐˜ฆ ๐˜ฅ๐˜ฐ ๐˜ญ๐˜ฆ๐˜ต ๐˜ฎ๐˜ฆ ๐˜ฌ๐˜ฏ๐˜ฐ๐˜ธ...

3 views0 comments

Comments


bottom of page