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Driving lifelong pathways...



Just like many others, I’ve followed a typical ‘pathway’ in sport… played lots of different sports as a kid, dropped some as a teen, drifted to running as a busy lifestyle needed, tried tri’s, rode more when I couldn’t run as much... and thankfully have gone back into team sports again, for all the great things that brings.


But I am fortunate, and grateful to have had these opportunities.


𝘔𝘢𝘯𝘺 𝘩𝘢𝘷𝘦𝘯’𝘵.


𝘖𝘳 𝘥𝘰𝘯’𝘵 𝘴𝘦𝘦 𝘢 𝘭𝘪𝘧𝘦𝘭𝘰𝘯𝘨 𝘱𝘢𝘵𝘩𝘸𝘢𝘺 𝘧𝘰𝘳 𝘵𝘩𝘦𝘮𝘴𝘦𝘭𝘷𝘦𝘴.


𝗘𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝘀𝗵𝗼𝘂𝗹𝗱 𝗵𝗮𝘃𝗲 𝘁𝗵𝗲𝗶𝗿 𝗼𝘄𝗻 ‘𝗽𝗮𝘁𝗵𝘄𝗮𝘆’


We know ‘Pathways’ in sport, usually more for the chosen few, but everyone on a journey in sport should have some opportunities put in front of them.


Just like any decent brand would for each customer, we should give people something else to aspire to and support them to experience it with us.


And so, especially with some much diversity, and diverse options in our communities today, it is worth understanding the journeys people have, the influential moments, the challenging roadblocks and friction points, and the crossroads, the potential springboards and sliding doors opportunities.


Because the sum of each moment, across all the phases will decide whether people go on, and stay on, the journey with you.


𝘋𝘰 𝘺𝘰𝘶 𝘩𝘢𝘷𝘦 𝘢 𝘱𝘢𝘵𝘩𝘸𝘢𝘺 𝘧𝘰𝘳 𝘦𝘷𝘦𝘳𝘺 𝘵𝘺𝘱𝘦 𝘰𝘧 𝘱𝘦𝘳𝘴𝘰𝘯?

𝘋𝘰 𝘺𝘰𝘶 𝘬𝘯𝘰𝘸 𝘸𝘩𝘢𝘵 𝘵𝘩𝘦 𝘮𝘰𝘴𝘵 𝘪𝘮𝘱𝘢𝘤𝘵𝘧𝘶𝘭 𝘮𝘰𝘮𝘦𝘯𝘵𝘴 𝘢𝘳𝘦?

𝘚𝘩𝘰𝘶𝘭𝘥 𝘺𝘰𝘶 𝘮𝘰𝘥𝘪𝘧𝘺 𝘵𝘩𝘦 𝘴𝘤𝘩𝘦𝘥𝘶𝘭𝘪𝘯𝘨, 𝘮𝘢𝘬𝘦 𝘪𝘵 𝘮𝘰𝘳𝘦 𝘧𝘭𝘦𝘹𝘪𝘣𝘭𝘦, 𝘧𝘰𝘤𝘶𝘴𝘦𝘥, 𝘢𝘯𝘥 𝘮𝘰𝘳𝘦 𝘵𝘪𝘮𝘦𝘭𝘺?


𝗧𝗵𝗲 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲 𝗼𝗳 𝘁𝗶𝗺𝗲


As the saying tells us, timing is everything, and when you design and deliver your sports experience, timing is an element you must have intention around. Because when something happens has a huge influence on the impact it has.


When we communicate with people plays a big role in whether they will sign up; and when the experience is provided will decide if people will show up.


𝘛𝘩𝘦 𝘵𝘪𝘮𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘥𝘢𝘺, 𝘵𝘩𝘦 𝘸𝘦𝘦𝘬, 𝘪𝘯 𝘵𝘩𝘦 𝘺𝘦𝘢𝘳, 𝘢𝘯𝘥 𝘪𝘯 𝘵𝘩𝘦𝘪𝘳 𝘭𝘪𝘷𝘦𝘴.


And, what happens in the times that we interact, influences what they think and feel in those moments in time, and what they will do, and say in the future.


If you have the answers that’s great, but if you want to chat more, please just let me know…


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