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Can you 'game it' even more??

โ€œ๐˜๐˜ต ๐˜ธ๐˜ข๐˜ด ๐˜ณ๐˜ฆ๐˜ข๐˜ญ๐˜ญ๐˜บ ๐˜ค๐˜ฉ๐˜ข๐˜ญ๐˜ญ๐˜ฆ๐˜ฏ๐˜จ๐˜ช๐˜ฏ๐˜จ - ๐˜ช๐˜ต ๐˜ธ๐˜ข๐˜ด ๐˜จ๐˜ณ๐˜ฆ๐˜ข๐˜ตโ€. โ€œ๐˜ž๐˜ฆ ๐˜ธ๐˜ฆ๐˜ณ๐˜ฆ ๐˜ถ๐˜ฑ ๐˜ข๐˜จ๐˜ข๐˜ช๐˜ฏ๐˜ด๐˜ต ๐˜ช๐˜ต - ๐˜ช๐˜ต ๐˜ธ๐˜ข๐˜ด ๐˜ด๐˜ฐ ๐˜จ๐˜ฐ๐˜ฐ๐˜ฅโ€.

โ€œ๐˜๐˜ต ๐˜ธ๐˜ข๐˜ด ๐˜ด๐˜ฐ ๐˜ต๐˜ณ๐˜ช๐˜ค๐˜ฌ๐˜บ, ๐˜ ๐˜ญ๐˜ฐ๐˜ท๐˜ฆ๐˜ฅ ๐˜ช๐˜ต".


These comments come up a lot in our search into what makes a great sporting experience. And we know that what is cool about sport is that we invest ourselves into it, but it is unpredictable.


And thatโ€™s why we love it, watching it, or actively participating in it.

It is what makes it so engaging and even so addictive.





๐˜š๐˜ฐ ๐˜ฐ๐˜ฏ๐˜ฆ ๐˜ต๐˜ฉ๐˜ช๐˜ฏ๐˜จ ๐˜ ๐˜ญ๐˜ช๐˜ฌ๐˜ฆ ๐˜ต๐˜ฐ ๐˜ด๐˜ต๐˜ณ๐˜ฆ๐˜ด๐˜ด ๐˜ช๐˜ด ๐˜ต๐˜ฉ๐˜ข๐˜ต ๐˜ธ๐˜ฆโ€™๐˜ณ๐˜ฆ ๐˜ฏ๐˜ฐ๐˜ต ๐˜ต๐˜ณ๐˜บ๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฐ ๐˜ฎ๐˜ข๐˜ฌ๐˜ฆ ๐˜ต๐˜ฉ๐˜ช๐˜ฏ๐˜จ๐˜ด ๐˜ฑ๐˜ฆ๐˜ณ๐˜ง๐˜ฆ๐˜ค๐˜ต ๐˜ช๐˜ฏ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ด๐˜ฑ๐˜ฐ๐˜ณ๐˜ต๐˜ด ๐˜ฆ๐˜น๐˜ฑ๐˜ฆ๐˜ณ๐˜ช๐˜ฆ๐˜ฏ๐˜ค๐˜ฆ๐˜ด ๐˜ธ๐˜ฆ ๐˜ฅ๐˜ฆ๐˜ด๐˜ช๐˜จ๐˜ฏ.


Sport doesnโ€™t need to be seamless, there needs to be the ups and downs, the inspiration to overcome some challenges, and that is what makes it great.


Challenge is good, especially when there is a reward.


๐—ฆ๐—ผ, ๐—ฐ๐—ฎ๐—ป ๐˜†๐—ผ๐˜‚ โ€˜๐—ด๐—ฎ๐—บ๐—ฒ ๐—ถ๐˜โ€™ ๐—ฒ๐˜ƒ๐—ฒ๐—ป ๐—บ๐—ผ๐—ฟ๐—ฒ??


A lot of our current work is looking at what is unique about sport, and merging that with the leading thinking from other industries. And many of us are aware of gamification strategies that enhance engagement by incorporating game elements into activities, making them more interesting and sustained.


Studies on technology and gaming, such as Nir Eyalโ€™s "Hooked" model reveal how interactions on Facebook to SportsBet create irresistible experiences using 'variable rewards' โ€“ unpredictable, intermittent rewards that drive engagement.


Lucky for usโ€ฆ these variable rewards are core features of sports and physical activities, helping make them attractive, with positive outcomes!


Our sports inherently include these variable rewards, but it's crucial to emphasise them in the events, across programs, and in sessions.


๐˜ˆ๐˜ฏ๐˜ฅ ๐˜ญ๐˜ฆ๐˜ตโ€™๐˜ด ๐˜ฏ๐˜ฐ๐˜ต ๐˜ง๐˜ฐ๐˜ณ๐˜จ๐˜ฆ๐˜ต ๐˜ณ๐˜ฆ๐˜ธ๐˜ข๐˜ณ๐˜ฅ๐˜ด ๐˜ค๐˜ฐ๐˜ฎ๐˜ฆ ๐˜ช๐˜ฏ ๐˜ฎ๐˜ข๐˜ฏ๐˜บ ๐˜ธ๐˜ข๐˜บ๐˜ด.


I keep going back to the โ€˜Experience of Valueโ€™, where we offer rewards on many levels, the transactional rewards โ€“ the standings and trophies, the emotional โ€“ the joy, satisfaction, the social โ€“ the friendships, the statusโ€ฆ and the aspirational โ€“ the self-fulfilment and progression.


๐—–๐—ฎ๐—ป ๐˜†๐—ผ๐˜‚ ๐˜‚๐˜€๐—ฒ ๐—บ๐—ผ๐—ฟ๐—ฒ ๐˜ƒ๐—ฎ๐—ฟ๐—ถ๐—ฎ๐—ฏ๐—น๐—ฒ ๐—ฟ๐—ฒ๐˜„๐—ฎ๐—ฟ๐—ฑ๐˜€ ๐—ผ๐—ป ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฝ๐—ฎ๐˜๐—ต๐˜„๐—ฎ๐˜†?


This approach can be applied across all sports, across seasons and in sessions.


Because while all of our participants will be aspiring to something, itโ€™s the search on the journey that keeps participants coming back.


By using these variable rewards, we can create engaging, sustainable experiences that captivate and motivate people to stay active and involved in our activities.


Driving more people to be involved for longer.


And that is a good reward.



๐˜โ€™๐˜ฎ ๐˜ฉ๐˜ฆ๐˜ญ๐˜ฑ๐˜ช๐˜ฏ๐˜จ ๐˜ด๐˜ฑ๐˜ฐ๐˜ณ๐˜ต๐˜ด ๐˜จ๐˜ฆ๐˜ต ๐˜ฎ๐˜ฐ๐˜ณ๐˜ฆ ๐˜ฑ๐˜ฆ๐˜ฐ๐˜ฑ๐˜ญ๐˜ฆ ๐˜ฎ๐˜ฐ๐˜ณ๐˜ฆ ๐˜ช๐˜ฏ๐˜ท๐˜ฐ๐˜ญ๐˜ท๐˜ฆ๐˜ฅ ๐˜ง๐˜ฐ๐˜ณ ๐˜ญ๐˜ฐ๐˜ฏ๐˜จ๐˜ฆ๐˜ณ.


Creating experiences we can all be proud of.


๐ŸŽพ ๐Ÿ€ ๐Ÿ ๐Ÿ‘ โšฝ ๐Ÿ‰ โšพ ๐Ÿ


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