Andrew O'LoughlinJul 312 min readThe power of endingsWe just came back from a great holiday, but all we talked about was the horrendous journey home. Why did we tell everyone about this? And...
Andrew O'LoughlinJul 102 min readThey will always come if you tell themSome research we did last week reminded me that people will often only want to come to your activity if... 1. Someone they know is going,...
Andrew O'LoughlinJun 271 min read3 steps on the new pathway...Need more people, more involved, for longer? To influence participants, volunteers and supporters to sign up and show up again? It can be...
Andrew O'LoughlinJun 112 min readIn 'the zone'If you know a surfer or an avid golfer, it’s likely they speak about their sports with a special passion, their eyes widening as they...
Andrew O'LoughlinDec 4, 20231 min readPlay Well Participation Grant Program opensIt takes some effort, but if you put the experience at the heart of it all, we will get more (and different) people, more involved, for...