THE BLOG

I’ve had lot’s of questions from people looking to create rituals around their events. And so I hope these final steps in the 4-part series helps you too. In the past weeks we’ve followed the work of James Clear, and his record-breaking book on habit formation, and as James discovered there are 5 primary ways that a new habit can be triggered. As you will see, these link closely to how we approach Experience Design. HABIT DESIGN is influenced by: TIME PEOPLE PLACES PREVIOU

Why are we concerned with habits? As any event is essentially trying to influence someones behaviour, and as habits determine 95% of what we do, the more we can influence habits, the more we can influence people to sign up, show up, and do something – again, and again. Why are rituals so useful? With events, we are offering shared experiences, to do something together. A shared interest which ideally becomes a shared passion. Both events as a whole, and, the moments in them,

Great experiences in events often come from rituals. These range from remembrance rituals like ANZAC Day or ‘rites of passage’ like visiting the Gallipoli Dawn ceremony. Or milestone events such as Grand Final’s, the Boxing Day Test, or weddings and even NYE. And within these events are ritual moments, like the Last Post on ANZAC Day, the first ball at the Test Match, and all manner of ceremonies we engage in. These are all rituals which we share together en masse. Rituals ar