THE BLOG

Jesse Cole runs a baseball team in Georgia, USA, called the ‘Savannah Bananas’, he named them, and as the name suggests, they are all about fun. He pays a 6-year-old to be a professional high fiver, had an intern put up their hand to be a ‘human pinata’, they have a Coach break dancing on the field, Banana beer and Banana Band, fans are greeted by a Parking Penguin on ‘flatulence Friday’s, and Jesse even has his 1st team players doing a Baywatch parody – all in the name of fu

People can not play or watch sport without events. Perhaps this current situation has shined a light on something obvious, but important. That it is the event days where a sport wins or loses, not just on the field, but off the field. This may seem obvious, but I do think it’s important. That ultimately, sport is simply a series of events – and the way we always consume and participate in sport is across a season of events. And of course, what is obvious right now, is that CO