It’s all about the way you make them feel
Jesse Cole runs a baseball team in Georgia, USA, called the ‘Savannah Bananas’, he named them, and as the name suggests, they are all...
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THE BLOG
Helping you to create more influence.
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Andrew O'Loughlin
- Nov 16, 2020
- 3 min
2020, A Golden Era For ‘Experience Designers’?
We are living in a world where people are spending more money, and investing time on experiences over products. And as event providers,...
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Andrew O'Loughlin
- Nov 16, 2020
- 3 min
The Gifts You Actually Give
I’ve realised this a lot recently as I’m walking around event sites and stadiums before the gates open and before the wider world...
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Andrew O'Loughlin
- Nov 16, 2020
- 5 min
Where are you in your event lifecycle?
And, from discussions I’ve had recently, many of you are probably thinking what about your journey – what is your next role?? Lifecycles...
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Andrew O'Loughlin
- Nov 16, 2020
- 6 min
The cues you can use
I’ve had lot’s of questions from people looking to create rituals around their events. And so I hope these final steps in the 4-part...
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Andrew O'Loughlin
- Nov 16, 2020
- 3 min
The 4 Law’s you can use to influence everyone
Why are we concerned with habits? As any event is essentially trying to influence someones behaviour, and as habits determine 95% of what...
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Andrew O'Loughlin
- Nov 16, 2020
- 3 min
Your biases are influencing you, and your events!
We have never thought about everything, and we never will This is because as humans we don’t have the time, energy, and bandwidth to make...
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Andrew O'Loughlin
- Nov 16, 2020
- 5 min
The Secret Effect Influencing You
Given you typically invest so much of yourself into the things (the events) you make, I do think you should be aware of how this effects...
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Andrew O'Loughlin
- Nov 16, 2020
- 3 min
What is your Events Personality like?
In our golden era of event’s our audiences are spoilt for choice. So in a saturated market, the challenge for us all is to stand out from...
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Andrew O'Loughlin
- Nov 16, 2020
- 3 min
Maximising the influence of others
We’ve been talking about the influence of people on what we do. After all, this is pretty fundamental in events, as ultimately we are all...
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Andrew O'Loughlin
- Nov 16, 2020
- 2 min
The Power is in Your Hands
I think as an event person you are in a powerful position. More so than many other jobs. Influence “is the power to have an effect on...
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Andrew O'Loughlin
- Nov 16, 2020
- 4 min
The Power of Start Times & Finish Lines
I’ve been studying the things that influence you and I, and, influence our events. Important things, like the influence of time,...
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Andrew O'Loughlin
- Nov 16, 2020
- 3 min
The Things We Do
We spoke at a conference in Asia recently, on things I’ve learned in events, that people may want to know, but I left one point out. I’m...
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Andrew O'Loughlin
- Nov 16, 2020
- 1 min
7 things you may want to know
I got together with Sam Middlehurst of ‘Music Run’ fame recently and we mashed our experiences together to deliver a ‘Crash Course for...
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Andrew O'Loughlin
- Nov 16, 2020
- 4 min
Event are real, life stories
We know the power of storytelling. It’s what we like to hear, and share. “Stories (not ideas, not features, not benefits) are what...
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Andrew O'Loughlin
- Nov 16, 2020
- 2 min
Principle-led Events
Getting bums on seats (and getting sponsors) can be challenging. Industry research shows it’s the most consistent thing to keep us awake...
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Andrew O'Loughlin
- Nov 16, 2020
- 4 min
Life changing experiences
The Immeasurable Impact of Influential Events. Events can change what we think, feel, say, and do. Events can, and should, inspire...
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Andrew O'Loughlin
- Nov 16, 2020
- 4 min
The Impact of Events
“Influential events are change agents, catalysts, moments in time creating legacies.” Events are a moment in time, having impact at a...
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Andrew O'Loughlin
- Nov 16, 2020
- 7 min
The Power Of Shareable Experiences
Events are shared experiences. We come together at a time and place. A group of likeminded people sharing a passion. We also like to...
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Andrew O'Loughlin
- Nov 16, 2020
- 5 min
Embracing Flow – when Capability meets Aspiration
Being ‘in the zone’ has been talked about a lot. And it’s a great place to be. But how do we get there? What is it, and what is the value...
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