Andrew O'LoughlinNov 16, 20203 minIt’s all about the way you make them feelJesse Cole runs a baseball team in Georgia, USA, called the ‘Savannah Bananas’, he named them, and as the name suggests, they are all...
Andrew O'LoughlinNov 16, 20206 minIs sport missing the obvious?People can not play or watch sport without events. Perhaps this current situation has shined a light on something obvious, but important....
Andrew O'LoughlinNov 16, 20206 minScenarios, Scenarios, Decisions, DecisionsI’ve been speaking with many event people, and many leaders across our industry, and what’s on everyone’s minds is scenario planning. We...
Andrew O'LoughlinNov 16, 20204 minWhat Is ‘Experience Design’ And Why Does It MatterWe both know there is endless talk about the importance of ‘engaging experiences’, but I’ve found very little actionable guidance on how...