Andrew O'LoughlinDec 4, 20231 minShould we be surveying, or serving?As customers, we are all being asked for our 'valuable feedback' to rate, and advise the brands that are trying to sell stuff to us. And...
Andrew O'LoughlinNov 16, 20206 minScenarios, Scenarios, Decisions, DecisionsI’ve been speaking with many event people, and many leaders across our industry, and what’s on everyone’s minds is scenario planning. We...
Andrew O'LoughlinNov 16, 20204 minWhat Is ‘Experience Design’ And Why Does It MatterWe both know there is endless talk about the importance of ‘engaging experiences’, but I’ve found very little actionable guidance on how...
Andrew O'LoughlinNov 16, 20203 min2020, A Golden Era For ‘Experience Designers’?We are living in a world where people are spending more money, and investing time on experiences over products. And as event providers,...