Andrew O'LoughlinNov 16, 20202 minThe Power is in Your HandsI think as an event person you are in a powerful position. More so than many other jobs. Influence “is the power to have an effect on...
Andrew O'LoughlinNov 16, 20203 minDoes your place serve your purpose?To get more people to sign up to your event, and show up again, the environment you promote and place them in, is probably more...
Andrew O'LoughlinNov 16, 20202 minHow Nike won with BREAKING2, and so could you!One of the most followed sports marketing campaigns in recent years was BREAKING2, the audacious attempt by Nike to run the first ever...
Andrew O'LoughlinNov 16, 20203 minDid Your Birthday make you do this??What happen’s on your birthday? Aside from some treats (I hope), do you make some different decisions? What if it was your 29th, or 39th...