THE BLOG

Getting people to sign up for our events can be challenging. And sometimes getting them back next time hasn’t been much easier! We need...

Getting bums on seats (and getting sponsors) can be challenging. Industry research shows it’s the most consistent thing to keep us awake...

I’ve written recently about the 2 sides of events, the inspiring and the challenging, and it’s always a topic that galvanises a group of...

Something can, and will, go wrong. So it is well and truly event season (OK yes it is always event season…) and the reality has hit. All...

Event people are lucky. We work in a positive space with passionate people. The people around us are striving to do great things, and we...

The Immeasurable Impact of Influential Events. Events can change what we think, feel, say, and do. Events can, and should, inspire...

So, how do we create successful events? We got curious and looked at why some events are more influential, how they stand out from the...

“Influential events are change agents, catalysts, moments in time creating legacies.” Events are a moment in time, having impact at a...

COMMUNITAS “Communitas is collective joy – the experience of social ecstasy and oneness that is experienced when people come together for...

Events are shared experiences. We come together at a time and place. A group of likeminded people sharing a passion. We also like to...

Being ‘in the zone’ has been talked about a lot. And it’s a great place to be. But how do we get there? What is it, and what is the value...

In our study of the worlds iconic events, we found they all famous for something. For moments of awe. Whether it be a World Cup final or...

“Life is a game, play it” – Mother Teresa In our study of the worlds greatest events, we found Play is integral to the success of many...

What Sir Edmund Hillary, Eddie ‘the Eagle’ Edwards, and the Jamaican Bobsled team taught me. I wrote about ‘The Resistance’ the other...

What are you achieving with your event? For your organisation? And for your audience? The elements of iconic events. #1. a PURPOSE In our...

I was lucky enough to be selected for Seth Godin’s altMBA recently, sharing thoughts and learning with many leaders from North America,...

and why are they so valuable? Events bring us together at a time and place for a shared purpose. We know there is a demand, a fundamental...

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And how can it help you? As event designers our game has changed. We now create experiences and journeys, not just one off moments in...

We all know the power of ‘word of mouth’, it has come out on top of every ‘how did you hear about…’ survey that ever existed. But do we...